Core aeration in late August, seed dropped into the open holes the same afternoon, and someone back three weeks later to see whether it actually germinated.
Cool-season grasses in Connecticut germinate best in warm soil under cooling air, which in this part of the valley means roughly the last two weeks of August through mid-September. Seed put down in April competes with crabgrass for the whole summer and usually loses. Seed put down in October runs out of growing season before it roots.
Core aeration pulls plugs out of the ground rather than punching holes through it, which is the difference between relieving compaction and adding to it. Seed goes into those open cores the same afternoon, while they are still open, because soil contact is most of what determines whether a seed becomes a plant.
The follow-up is the point. Aeration and overseeding is the one service where the result is decided two weeks after the truck leaves. If nobody comes back to look, nobody finds out that the sprinkler zone on the shady side was never running.
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